SEO planning: Your one-page SEO plan

 

SEO planning vs. SEO strategy

SEO planning is often conflated with SEO strategy. Although they are related, they are different parts of your overall SEO process, so they should be considered separately. 

SEO strategy involves identifying an SEO USP and finding a way to stand out from the crowd (I detail how to do that here). 

SEO planning is the tactical process of delivering your strategy. 

The objective is to take the complexity out of the planning so you can focus on the SEO (which is complicated enough). 

What is an SEO plan?

An SEO plan covers how to research, document, create, optimize and promote content to improve your website’s visibility on search engines. It will help you attract visitors and generate more business from your website. 

The plan you will create here is a highly simplified approach that anyone can follow and will help you get started with SEO. 

The steps we will follow here are:

• Step 1: Create a list of related keywords
• Step 2: Identify search intent 
• Step 3: Strategize
• Step 4: Create
• Step 5: Optimize 
• Step 6: Promote 

You will detail this in our simple One-Page SEO Plan template. (It is a Google Doc, so navigate to File > Make a Copy to create an editable version.) 

This plan is purposely simple to keep you focused on what matters. There is no talk of web design, technical SEO, generative AI or other fancy bells and whistles. Instead, this plan is simple and focused on what matters — creating great content that Google loves and ranks highly. 

Step 1: Create a list of keywords

Our goal here is to identify a list of related keywords.

We want to optimize your homepage, a product, service or content, so all search terms should relate to this single item.

This should give us several keywords with the same overall intent behind them.

We then want to form these keywords into an organized group.

There are a few approaches you can use here:

Talk it through  

I suggest talking this through with your team. Make a note of all the search terms you can think of. If your team has customer-facing members, they will likely have some powerful insights. 

Google autocomplete

Take your initial list and Google those terms. Google autocomplete will give you loads of suggestions in the drop-down box.

A simple tactic I like is to add your main term and then work through the letters of the alphabet and see how it alters the suggestions. For example:

• SEO a…
• SEO b…
• SEO c…
• Etc.

Pull the trigger on relevant terms and get more related searches at the bottom of the page. 

Google Search Console 

If you already have a website, you can look at the search terms you already rank for. 

You can filter this to look at the terms that relate to a single page and get a list together that Google already agrees with, and you are at least part of the way there. 

SEO tools

Various SEO tools can help you flesh out your list of keywords and get some search volume and difficulty. I would start with the Keyword Planner in Google Ads. 

Action items

Make notes in your one-page SEO plan template.

You aim to find five to 10 related keywords that work from shorter and more specific to longer tail keywords.

Get these in a spreadsheet with search volume and relative difficulty (you can use PPC difficulty as a gauge if you don’t have a paid SEO tool). For example:

• Artificial grass
• Artificial lawn 
• Best artificial grass
• Artificial grass near me

Note: If you find a keyword that goes beyond the context of what you are currently looking at, expanding on the example above(e.g., best artificial grass for dogs), then you would create a new one-page SEO plan for that term. 

Step 2: Identify search intent 

It is easy to see a keyword and the numbers behind it and be tempted to dive in, but more intelligence is needed here to refine your approach.

Firstly, you want to understand the search intent and how the content returned is categorized:

• Are the results helpful and informative?
• Are the results more commercial in nature (products and services)

Answering this question will help you understand what users are looking for, as Google has already run that experiment and tilted the content toward what users are looking for. 

Then, what types of content are returned?

• Webpages
• Videos
• Images
• Informational snippets
• News 
• Local businesses 
• FAQs 

Often, you will find that most of the results will be of a given format (like video dominating the top of the page). 

Other times, various content types will indicate variability in the searcher’s preferred answer to that question.

For example, I recently had to do some DIY on our tumble dryer to fix a broken button. When searching for solutions, the search results were nearly all videos. By following these videos, I could easily follow along and fix the button (a big win for me as I am not a DIY kind of guy).

Details matter

When it comes to intent, the details matter. 

You can’t just look at the posts and say okay, these are informational articles. You need to dig a bit deeper than that. 

The results will typically represent the content you should create to rank for this term. 

You want to know what they are, how they are similar, what they link to and reference and start thinking about any gaps or opportunities. 

Action items

Make notes in your one-page SEO plan template detailing:

• Informational or commercial intent.
• Types of content (videos, blogs, etc.).
• Specifics:
  • List-type articles.
  • Short actionable tips. 
  • Maximum 10 tips. 

Step 3: Strategize

A common mistake in SEO is creating yet another version of what is already out there. This may have worked in the past to a degree, but it could have been a stronger strategy.

The trick here is to examine the existing results, conduct an SEO SWOT analysis and identify improvements.

A common idea is that what you create should be different or better. 

If you are targeting better, try to add something new and unique that makes the content better than what already exists. If you are a contender looking to run with the big hitters, then you have to create something wildly better than what is out there. 

Often, being different is easier and better. If the competition is all very similar, being different will help you stand out and piggyback on some of the more established competition.

Another useful job here is to see what is out there and see what people are linking to. This could be statistics, guides, checklists, studies, data or anything else – but there will typically be a pattern. 

You have two jobs here. The first is understanding the commonalities between what is out there so you can stand out. The second is to understand what the competing content is linking to so you can be more like that (as this will help with the promotion of the post). 

In a previous article, I covered a range of SEO strategies to help you create unique, helpful content that blows your competition out of the water. 

Action items

Make notes in your one-page SEO plan template detailing:

• Gaps and opportunities.
• What are people linking to.
• SEO strategy:
  • Original research.
  • New statistics.
  • Checklists, worksheets or something actionable.

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Step 4: Create

By this point, you should:

• Understand what is out there.
• Have a strategy to bring something new, different or better to the table.

Now, you just have to build it and they will come. 

The specifics here will vary, but if you are a local plumber, it may be as simple as providing a gallery of recent work, case studies or testimonials.

If you are targeting a highly competitive search term, you may need to provide something unique, which may require a study or additional research. 

The specifics of different and better will vary depending on the keyword and location but you can’t skimp here, or SEO is not the game you should be playing. 

Action items

Make notes in your one-page SEO plan template detailing:

• Document what you will create.
• Create a rough outline of the content (bullet points are enough).
• Detail any images, videos or other assets needed.

Step 5: Optimize

Here, you should note everything you will optimize on the page to follow your plan and check things off the list. 

On-page optimization 

This is not rocket science, but a checklist will ensure you tick all the important boxes.

• Page title.
• Headers.
• File names and alt text.
• Keywords in the opening paragraph.
• Keywords in body 

On-page SEO will vary depending on the topic and format of the article. While important, think of it as the icing on the cake rather than the driving force. Your optimization should be almost invisible to a standard reader! 

Action items

Make notes in your one-page SEO plan template detailing:

• Make a list of all of your optimized on-page elements.
• Detail how many times you will use your keywords.
• List all articles where you can link to your new content.

Step 6: Promote 

To help your content lift off, you need to promote it. There is a social media aspect and an SEO and PPC conversation, which you should not ignore, but you must build links to see the content fly in the organic search results. 

The two main types of links here to consider are:

• Internal links. Review your site and list all places to include an internal anchor text link to your new blog post. CMS systems like WordPress will do some of this by default, but you want to list all the relevant content pieces on your site where you can link to (think promote) this content. 

Dig deeper: Internal link building for an E-E-A-T-focused content strategy

• External links. Good external links, not the kind you can buy for $50 bucks from link vendors, but real links from real bloggers, are still crucial, especially for highly competitive keywords. We don’t have to overcomplicate this. Links help Google understand that your content is worthy! 

This is where the importance of your strategy and the overall planning comes full circle. People don’t just link to anything for the sake of it. 

You must offer something new that ideally adds value to other people’s articles (statistics are big in this industry) so they will want to cite and link to your work. 

There are two tactics that I find helpful:

• Google prospecting
  • Here you simply Google the terms you want to rank for and find other articles that are out there where your article (or something from it, like a statistic) will add additional value. 
  • You can then contact these site owners, by the contact form, their email or LinkedIn is often easier and see if you can build a relationship with them that results in a link. 
  • I always like to try to add some value here and offer a unique comment, some other insight, etc., to make their life easier. You will have more hits than misses. 
• Reverse engineering
  • Any SEO tool will allow you to see who links to any high-ranking piece of content. By using a tool, you can get a list of the linking domains. Then, as with the prospecting, you can create a pitch and reach out to the site owners. 

The link building tipping point

The aim is to get this manually to a position where the article ranks and has a good enough hook to generate links automatically. Remember, to do this, you have to feature something inherently linkable like statistics. 

For a comprehensive review of link building today, I recommend reading “Modern link building starter guide” by fellow Search Engine Land contributor Kevin Rowe.

Action items

Make notes in your one-page SEO plan template to:

• List all articles and pages on your site where you can link to your new content. 
• Identify a list of external sites for outreach. 

Measuring your results 

As a final point, you need to measure your results. Beyond this planning for the SEO itself, I would also ensure you define your SEO goals (ideally following the “SMART” framework) and establish a list of SEO measurements or KPIs to ensure your results align with real-world business results. 

Failing to plan is planning to fail

SEO can be a complex topic. SEO for even a single site can be incredibly broad. To succeed, like any professional, you need a plan. 

This approach steps away from all of the technical aspects of SEO. It simplifies the planning of a single article so you can cover the strategy and execution of a highly-ranked article in a competitive niche. 

How to Ace TOEFL- Your Go-to Pass For Global Opportunities

 Ah! The surge of Indian students and professionals going overseas in the last two years! Like that Goa plan, we all do and look for what’s needed; at least once in our life, we want to study abroad. If that sounds like something you or your friends may have thought too, And if you are still seriously planning to take the step, Buddy, We got you..

Let’s Decode TOEFL

TOEFL is the shorthand for the Test of English as a Foreign Language. Universities abroad want to know if you can handle the language they’re teaching in.TOEFL is one such test that measures non-native speakers’ ability to speak in English to enroll in English-speaking universities, which helps them figure this out. TOEFL is accepted in over 190 countries and territories by more than 11,000 universities worldwide. Achieving a High TOEFL score is your go-to pass for those exciting global opportunities. It’s the doorway to a world of academic and career opportunities you never knew existed.

The Lowdown on TOEFL

Before you dive in, it’s crucial to understand what you’re up against. Like the IELTS test, this comprises four TOEFL Sections: Reading, Listening, Speaking, and Writing. Each section evaluates distinct language skills necessary for efficient communication in academia.

TOEFL Reading Section

In the reading section of the TOEFL test, you’ll come across two passages, each around 700 words. These passages are excerpts from academic textbooks, providing a taste of what you might read in a university class. After reading each passage, candidates have to answer 10 questions from each passage. These questions cover different aspects of the text, from understanding the main idea to finding specific details. The section is intended to see how well an individual has comprehended and their ability to think critically about what they have read.

TOEFL Speaking Section

The TOEFL Speaking section evaluates candidates’ ability to articulate their ideas effectively. Enroll in Spoken English Classes in Bangalore to enhance your English speaking skills, thereby increasing your proficiency and scoring higher in this section. Familiarizing oneself with the speech patterns in this section can help individuals prepare effectively for this portion of the test. TOEFL Speaking Pattern typically involves one independent speaking task, during which you can talk about a topic of your choice to express your ideas, opinions and experiences. Three integrated speaking tasks require you to combine your English-language skills -listening and speaking or listening, reading and speaking..

TOEFL Listening Section

The Listening section is intended to evaluate one’s Understanding and comprehension of lectures and conversations in English. Three lectures with classroom discussions, each with 3-5 minutes, are played, and you need to answer 6 questions from each lecture and 2 conversations with 3 minutes each, followed by 5 questions from each conversation.To excel in the Listening and Speaking sections of the TOEFL, it’s beneficial to immerse yourself in an environment where you can interact with peers who are also preparing for the test. Engaging in regular conversations with others who share your goal can naturally enhance your communication skills. Additionally, enrolling in Spoken English Classes in Chennai can provide structured guidance and practice opportunities to communicate more effectively. This not only aids in achieving a strong TOEFL score but also prepares you for success in other language proficiency tests.

TOEFL Writing Section

The writing section shows one’s ability to write in an academic setting and how one can express their views through it. This section typically involves two tasks; one is an integrated writing task where one has to reciprocate the takeaways in response to the lecture they have heard or the passage they have read. The next task is to write for an academic discussion supporting an opinion.

How to achieve a high score in TOEFL?

The TOEFL score range typically ranges from 0 and 120, with each section contributing to the total score. A strong TOEFL score demonstrates proficiency in English and showcases their dedication and commitment to personal growth. It proves that an individual possesses the necessary language skills to thrive in various global career paths. You may ask, ‘What is a good TOEFL score?’ Understanding this is crucial for test-takers. While particular standards may vary based on the universities or organizations, scores of 100 or more are generally considered vital.

TOEFL Testing Patterns

As per the 2024 TOEFL exam pattern, the exam can be administered either in iBT (Internet-based Test), paper-based, or a dual method with a combination of both.

The TOEFL exam is now accessible via 3 mediums:

1. TOEFL iBT Test

The conventional approach involves taking the test on a computer at a specified examination center. Candidates will take the Reading, Listening, Speaking, and Writing sections online under the supervision of on-site experts. For such mocks and preparations join FITA Academy.

2. TOEFL iBT Home Edition

The TOEFL iBT Home Edition welcomes applicants to take the test on a computer from the comfort of their homes, leveraging the era of remote testing. The whole test (all the sections, including reading, listening, speaking, and writing) will be taken on a computer. To assure the integrity of the test, a real human proctor monitors it remotely.

3. TOEFL iBT Paper Edition

For individuals who prefer a combination of Paper and digital assessment, the TOEFL iBT Paper Edition gives an exceptional dual testing experience:

4. Reading, Listening, and Writing Sections: On Paper at a Test Center

In this format, applicants complete the Reading, Listening, and Writing sections in an authorized testing centre using the traditional paper-and-pencil approach. This option is ideal for people who like a hands-on test-taking experience.

5. Speaking Section: On a Computer at Home

The Speaking section is conducted through a computer at home, resulting in a seamless integration of testing methods. This innovative approach combines the comfort of at-home testing with the convenience of digital evaluation for the speaking component.

TOEFL Exam Pattern 2024

From July 26, 2023, a new TOEFL pattern has been implemented. This is an enhanced version of the test to improve student’s efficiency. The TOEFL examination pattern and TOEFL exam duration for individual sections have been reduced.

However, TOEFL total TOEFL Score Range remain the same at 120 in the new TOEFL test pattern as well. Significant changes were made particularly in the allocated time for each section. Additionally, a 10-minute break after completing the first two sessions (reading and listening section) has been introduced, which will continue in 2024 too.

TOEFL Sections	TOEFL Exam Pattern Earlier	TOEFL Exam Pattern Now
Reading	Duration: 54 – 72 minutes Questions 30-40	Duration: 35 minutes Questions 20
Listening	Duration: 41-57 minutes Questions: 28 – 39	Duration: 36 minutes Questions 28
Speaking	Duration: 17 minutes Questions: 4 tasks	Duration: 16 minutes Questions: 4 tasks
Writing	Duration: 50 minutes Questions: 2 tasks	Duration: 29 minutes Questions: 2 tasks
Total Duration	162 – 196 minutes	116 minutes

Enrolling in TOEFL Coaching Centres in Chennai provides a dynamic environment where you can stay up-to-date on evolving exam patterns and syllabi. The tailored guidance, peer support, and expert feedback ensure students’ readiness for changing exam patterns and syllabi, maximizing their TOEFL score potential.

Planning Your TOEFL Game Plan

Before starting your TOEFL preparation, you should evaluate your existing English skills with a practice exam. This preliminary evaluation serves as a starting point, providing a baseline to track your progress against. Once you’ve discovered areas for development, focus on honing those specific skills through targeted practice, routines, and appropriate study resources.

Create a study plan incorporating regular practice sessions and breaks for rest and reactivation. Dedicate regular time slots for studying each section, review regularly, and track your progress. Celebrate small victories, motivating you to obtain a good TOEFL score.

Despite self-directed study, consider enrolling in a TOEFL Coaching Centre in Chennai or joining a study group for assistance via professional supervision and peer support. Actively engaging in conversation practice with native speakers or fellow test takers can considerably improve your speaking skills.

By planning, understanding the scoring system, familiarizing yourself with each section’s pattern, and staying consistent in your preparation efforts, you are setting yourself up for success in acing the TOEFL and unlocking a world of global opportunities. As the gateway to international academic and career prospects, a high TOEFL score is not just a numerical achievement; it is a testament to your English proficiency and commitment to personal growth.

Navigating through the various sections of the TOEFL, from reading, listening to speaking and writing, requires a strategic approach. The insights in each section offer a valuable roadmap for test-takers, emphasizing the importance of honing specific language skills relevant to academic communication.

In addition to considering TOEF to test their proficiency, individuals seeking comprehensive preparation for English exams may also explore options such as IELTS Coaching in Gurgaon. These specialized coaching centres offer tailored guidance and structured practice sessions specifically designed to help test-takers excel in exams like the TOEFL and IELTS. By enrolling in such coaching programs, test-takers can benefit from expert instruction, personalized feedback, and targeted strategies to maximize their performance on test day.

The evolving landscape of the TOEFL exam, with options like the iBT Home Edition and Paper Edition, reflects the adaptability of the test to the changing times. The 2024 TOEFL pattern, enhanced efficiency and revised time allocations, reinforces the need for candidates to stay updated and informed.

While Spoken English classes may improve overall communication skills, exclusive TOEFL coaching centers offer specialized preparation specifically tailored for the exam, giving you a competitive edge and better positioning you for success on test day. Therefore, if your goal is to achieve a high TOEFL score, consider enrolling in exclusive TOEFL Classes in Chennai for targeted and effective preparation.

Planning your TOEFL game plan is a crucial step in this journey. The blog emphasizes the significance of self-assessment, targeted practice, and consistent effort. Whether you choose self-study or opt for our courses and study groups, the key is to strike a balance between focused preparation and rejuvenation.

In conclusion, the TOEFL is not merely a test but a pathway to global success. As you embark on your TOEFL preparation, remember that each step is a stride toward personal and professional advancement. So, plan wisely, stay committed, and soon, you’ll find yourself confidently passing through the doors that a high TOEFL score opens for you—doors to a world of endless possibilities.So if the next time someone comes to you with the question, what is a good toefl score? Do refer them this blog!!

Accenture Interview Process for Freshers and Working Professionals

Accenture is the top management consulting, technology services, and outsourcing corporation in the world, and one of the top IT firms in India. Accenture possesses expertise in numerous crucial business domains, such as outsourcing, technology, business strategy, supply chain management, and customer relationship management. Accenture offer career opportunities for various roles. 

To begin your career in accenture, we help you go through the Accenture Interview Process here if you are a novice or seasoned professional. About Company Accenture is a global leader in five key areas: Financial Services, Products & Resources, Communications, Health and Public Services, and Media & Technology. Accenture provides a wide range of services and solutions in the areas of strategy, digital, technology, consulting, and operations within this particular set. Accenture assists clients in cutting costs and outsources IT functions in addition to providing the best services and solutions available.

 Accenture RecruitmentWhen Accenture was first founded in 1989, it was known as Andersen Consulting. In 2001, Accenture rebranded itself following a breakup with parent company Arthur Andersen. The worldwide head office of Accenture is located in Dublin, Ireland. It operates branch offices in over 200 places in 50 different nations. Accenture Recruitment Process Interview Process Some of the candidates who have already been interviewed for Accenture have revealed that they found the Accenture Interview Process to be somewhat difficult. Because Accenture receives a very high volume of applications, candidates are frequently intimidated by the challenging questions in every round of interviews. Consequently, you can succeed in this interview process with careful planning and regular practice. Eligibility Criteria Applicants with a cumulative 65% aggregate in a relevant graduate degree are eligible. All candidates ought to have passed their classes and not be in the process of falling behind. You should n’t have to wait more than a year between academic pursuits. Usually, the Accenture Recruitment Process involves the following three rounds: Accenture Interview Rounds The main three rounds (along with the resume sorting round) are: Aptitude Technical Interview HR and Behavioural Interview For experienced candidates also, the Accenture interview rounds will normally remain the same. However, for certain significant positions, you might need to go through two or more rounds of technical interviews before moving on to an HR interview. Interview Rounds Aptitude The Accenture Interview Process is somewhat more difficult than the other rounds because the first round is an eliminator. Accenture’s online tests aim to analyse candidates’ cognitive capacities and overall functioning. This round’s questions cover numeric aptitude, logical reasoning, and linguistic skills. You have the specified amount of time to answer the predetermined number of questions in this round. Technical Interview You will be contacted for the technical interview if you pass the online exam. The primary goals of the technical round are to assess the candidate’s coding and problem-solving abilities. Candidates should have a thorough understanding of data structures, algorithms, and other computer science-related subjects including OS, DBMS, CN, etc. in order to ace the technical interview. Expect to be tested in the appropriate areas based on the job role you are applying for. If you are an experienced candidate or are applying for a critical post, you might have to go through two or more rounds of technical interviews. Accenture Interview Questions: Freshers and Experienced What distinguishes an array in Java from an array list? What do you know about Java’s “Diamond problem”? List the key distinctions between Java, C, and C++. What is the memory allocation process in C? What do you know about database normalization? What do Python pandas mean? What do you know about XML? What distinguishes “Cold Backup” from “Hot Backup” in a database? What are the purposes of the ON DELETE CASCADE options? What purpose do AVL trees serve? In C++, what are objects and classes? Describe the C++ memory deallocation process. What distinguishes a constructor from a destructor? Describe the concept of virtual inheritance. What aspects of exception handling do you comprehend? Recognize an unchecked exception from a checked one. What is the idea of OOP? Describe the main attributes of OOPs. What does the Java phrase “encapsulation” mean? Recursion: what is it? What do you know about Java’s recursive function? HR Interview Since it helps ascertain a candidate’s personality and other relevant factors, the HR Interview is the last stage in the Accenture Recruitment Process. Here, you can be questioned about a wide range of topics, such as your introduction, credentials, experience, interests, and weaknesses as well as your expectations for a pay. HR Interview Process It is also possible to ask questions on Accenture’s business during this round. The goal of an HR interview is to assess your personality, review your background and suitability for the position, and determine whether you are a good fit for Accenture, while the other interview rounds evaluate your abilities and achievements. Frequently Asked Questions How do I prepare for Accenture interview? Following are the few points that you can take care of while preparing for the Accenture interview: Do your homework Think through your answers Have questions ready Is Accenture interview hard? The Accenture interview might be a bit challenging, but can easily be cracked with proper preparations. Since Accenture is a high-performing company that wants to hire the best people possible, the different interview rounds at Accenture are challenging compared to regular interviews at large corporate companies. But the fact is that, with the perfect preparations, the interview can actually become relatively easy to succeed in the Accenture recruitment process. Does Accenture inquire about coding? In technical interviews, the candidates will indeed be asked questions on code. In this specific round, candidates will be asked questions based on various technologies’ programming concepts, such as C, C++, Java, etc. What kind of atmosphere does Accenture offer for employees? Accenture’s strong work culture is the main factor making it a fantastic place to work and advance your career. You will work with and learn from some of the most intelligent, kindest people on the planet, ranging in experience and background from all over the world. Accenture’s multi-functional areas primarily foster creativity, innovation, learning & development, and teamwork, regardless of the work locations. What is the freshers’ salary in Accenture? Accenture pays a competitive Salary for Freshers. The salary for freshers at Accenture can range from Rs 2.2 Lakhs to Rs 5 Lakhs per annum. Typically, the average fresher’s salary in Accenture is Rs 3.9 Lakhs per annum as per the details furnished in Ambitionbox. Why do you want to join Accenture? This question can be answered by mentioning the following major points with respect to Accenture: Brand Name Work-Life Balance Colleagues Work Environment Quality of Work Is Accenture a great place to start a career? Below mentioned are some of the major reasons why Accenture is a great place to start your career:
The People Fast-Paced Environment Continuous Learning How long does Accenture’s interview process take? The Accenture Recruitment process generally takes one month to complete, though it may take longer during periods of high demand for candidates. Following the completion of an applicant’s online application and interview process, Accenture typically strives to provide a decision within ten to fifteen business days. Therefore, two weeks after the evaluation test ends, you ought to receive encouraging feedback if you passed. Accenture receives a large number of applications for different roles every year. So there is a higher chance that it can close the applications earlier than expected, so be sure to apply early. What are the rounds in the Accenture interview? The Accenture interview process will generally involve the following three rounds: Online Assessment Test Technical Interview HR Interview However, depending on your experience level or for certain well-known positions, you might need to go through two or more rounds of technical interviews before moving on to an HR interview. A comprehensive interview procedure can be found in the section above.

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system.
In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.
March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update. Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. “We expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%,” Tucker wrote. The rollout of the March 2024 core update may take as long as a month. Multiple systems will be updated and released during the update. This update, unlike some previous core updates, includes enhancements to several components of the overall core system. This March core update will have multiple updates within it, since this update touched on several systems within the core update, Google will push out updates to those systems over the coming weeks. The March 2024 core update is “more complex update than our usual core updates,” Chris Nelson from the Search Quality team at Google said. Google made “changes to multiple core systems,” he added. Google enhanced its core ranking systems to show more helpful results using a variety of innovative signals and approaches (more on that later). In fact, since Google is updating multiple core systems, “there will be more fluctuations in rankings than with a regular core update, as different systems get fully updated and reinforce each other,” Nelson added. Google said this update has refined how it understands which webpages are “unhelpful, have a poor user experience or feel like they were created for search engines instead of people.” This “could include sites created primarily to match very specific search queries,” Google added.